📚 Unit Plans → 🌍 Digital Activism | Year 9 Social Studies → 📄 Digital Campaign Planner | Resources
Years 9–10 Tikanga-ā-Iwi / Social Sciences
Years 9–10 Digital Activism

Campaign Strategy Planner

Name:

Akomanga / Class:

Assessment challenge: Design, test, and deliver one ethical campaign action for a defined audience and decision-maker. Your campaign must use credible evidence and include a practical pathway beyond raising awareness. Public posting is not required.

1. The Kaupapa (Cause)
2. The Audience
3. Choose Your Channel

Which school-approved channel can reach the audience safely and directly?

4. Craft the Message
5. Call to Action (CTA)

What exactly must they do?

Sign petition
Send a submission or message
Attend event
6. Evidence, Voice, and Consent
7. Power, Risk, and Action
8. Test, Deliver, Record, Revise

✅ Ethics Check

My key claims are accurate and traceable to credible sources.
My language is respectful, including toward people who disagree.
I have permission for any identifying name, image, story, or quotation.
My campaign upholds mana and does not speak for a community I do not represent.
A teacher has approved the delivery channel and safety plan.

Kaiako assessment snapshot

Learning intentions

Students will design, test, deliver, and evaluate an evidence-based campaign for a defined audience and decision-maker. They will explain how rhetorical choices and platform power shape participation.

Success criteria

Differentiation & Inclusion

Scaffold support: Complete one model section together, provide a source pack and sentence frames, and conference before delivery. Extension learners compare channel choices or design a response to one platform risk.

ELL / ESOL: Pre-teach decision-maker, credible, consent, institutional, pathos, logos, and ethos. Accept planning notes in a home language and campaign artefacts in written, audio, or visual form.

Inclusion: Personal accounts, public posting, political disclosure, and lived-experience testimony are never required. Provide de-identified examples and a low-risk school channel.

Mātauranga Māori and tikanga boundary: If a campaign concerns specific whenua, iwi, hapū, or marae, use sources accountable to those communities and arrange a local handoff before delivery. Ākonga do not speak for a community they do not represent.

Curriculum alignment

The planner gathers assessment evidence for audited Social Sciences Phase 4 statement 52648 and audited English Phase 4 statement 90328. See the curriculum companion for the exact statement text, provenance, and teaching map.