Year 7: ask who this text is for, and how you know
Purpose and audience are read from concrete clues — word choice, images, what the text wants you to do next.
- Year 7 move: Clue hunt: three features that reveal purpose and audience
- Evidence it produces: A purpose/audience claim backed by three named features
Lesson 8: Evaluating Text Purpose & Target Audience
Building confident, active readers through Te Ao Māori perspectives, comprehension strategies, and rich Aotearoa texts.
🎯 Ngā Whāinga Akoranga | Learning Intentions
Authorial purpose (to inform, persuade, entertain, instruct, explain), target audience profiling (age, background, interest), and how tone/language adapt for different audiences.
Determine author purpose across various text formats (advertisements, news reports, poetry, pūrākau), analyse tone, and profile target audiences.
🎥 Media Anchor & Pedagogical Scaffold
Author Purpose (PIE) & Audience Analysis
Video Clip: Author’s Purpose Explained! P.I.E. with Teacher T | Persuade, Inform, Entertain — Teacher T's World (Runtime: 6:33).
🧠 1. Before Viewing (Activate & Predict)
How does an author change their choice of words when writing a video game review for teenagers versus a scientific letter to a mayor?
👁️ 2. During Viewing (Watch With a Job)
- Pause @ 1:40: Apply PIE framework: Persuade, Inform, Entertain (plus Explain & Instruct).
- Pause @ 3:20: Analyse register: formal academic language vs informal slang vs conversational tone.
- Pause @ 4:45: Identify visual design elements (fonts, colours, imagery) tailored to specific target audiences.
🗣️ 3. After Viewing & Kaiako Move (Process & Apply)
Kaiako Move: Display 4 different media texts covering the same topic (conservation) targeting children, scientists, politicians, and tourists.
Immediate Task: Complete Section 8 of your Reading Journal: Purpose & Target Audience Analysis Grid.
⚡ Whakaoho | Do Now: Reading Warm-Up (10 mins)
Review key reading vocabulary, strategy definitions, and context clues for Lesson 8. Connect previous reading reflections to today's text analysis.
📖 Activity 1: Guided Reading & Strategy Practice (25 mins)
Read selected Aotearoa non-fiction, School Journal articles, or pūrākau passages in pairs. Apply active reading strategies, highlight text evidence, and complete graphic organisers.
📝 Activity 2: Year 7 Reading Journal & Reflection Scaffolding (20 mins)
Draft your formal Reading Journal entry for Lesson 8. Use specific text quotes and reading strategy terminology (e.g., schema, context clues, main idea, evidence-based inference, cause/effect, pūrākau metaphor, author bias, text synthesis) to justify your answers.
🏫 Kaiako Planning & Pedagogy Notes
Year 7 Curriculum Alignment: Te Mātaiaho English Phase 3 — Reading and Viewing for meaning. Builds core comprehension, critical literacy, and cultural connectedness through Aotearoa literature and pūrākau.