Outreach Templates — Raglan AI

Before you send anything

Personalise the [bracketed fields] — especially the org name and one specific detail about their work. Generic emails get ignored.
Keep it short. Decision-makers read the first sentence. If they're interested, they'll read the rest. These templates are intentionally under 200 words.
Link to the outcomes page: tekete.co.nz/ai-workshop/outcomes — not the main workshop page. Managers need ROI, not modules.
Follow up once after 5 business days if you don't hear back. One follow-up is professional; more than one is pressure.
Subject lines matter. The ones below are tested patterns — don't make them clever.

Arts & cultural organisations

Arts trusts Galleries Theatres

SUBJECT LINE

AI skills workshop for your team — half-day, $20/person

Kia ora [Name], I'm Tobias McRae — I run AI workshops out of Raglan for arts organisations and creative teams who want practical, hands-on skills rather than just a talk about what AI is. I noticed [organisation name] is doing [one specific thing you noticed about their work — a recent exhibition, programme, campaign]. The kind of grant writing, event promotion, and audience comms that drives that work is exactly what AI can help with — without needing a technical background. A half-day session ($20/person, minimum 6) covers: • Writing better funding applications faster • Generating event imagery and promotional copy • Using AI for research and audience reports I can come to you, or we can run it at Old School Arts Centre in Raglan. Full details + outcomes: tekete.co.nz/ai-workshop/outcomes Worth a conversation? Happy to do a free 15-minute call first if that helps. Ngā mihi, Tobias McRae tobias@tekete.co.nz tekete.co.nz/ai-workshop

Personalisation key: The "I noticed..." line is the most important one. Name something real and specific about their organisation — a recent show, a social post, a programme you saw. That's what gets a reply.

Schools & kura — PD day pitch

Primary Secondary Kura

SUBJECT LINE

Staff PD: AI for teachers — practical half-day workshop

Tēnā koe [Principal/DP name], I'm writing to offer a staff professional development workshop on AI — practical, hands-on, and designed for teachers rather than tech people. I'm a GDipTchg student at UoA with a background in digital technologies and social studies. I run workshops out of Raglan helping people move from curious about AI to confident with it. A half-day PD session for your staff ($20/person, or flat rate for a full day) covers: • Using AI for lesson planning, feedback, and report writing • Generating resources and differentiated materials • Understanding the ethics and risks (so they can talk to students about it) • NZ curriculum context throughout I can work around your PD calendar — Term 2 has availability. The session runs entirely on devices your staff already have. Full details: tekete.co.nz/ai-workshop/outcomes Would this be worth 15 minutes on a call? Ngā mihi, Tobias McRae tobias@tekete.co.nz

For principals: Lead with the curriculum/ethics angle — schools need to know you understand the professional context, not just the tools. Mentioning GDipTchg signals you're in the education world, not just selling workshops.

Councils & local government

District councils Regional councils CCOs

SUBJECT LINE

AI upskilling for council staff — group workshop inquiry

Kia ora [Name / team], I'm reaching out to offer a staff AI upskilling workshop for [council name] teams. There's significant time being spent in local government on report drafting, consultation summaries, community communication, and document formatting — tasks where AI tools can cut time dramatically while maintaining quality. The barrier is usually that staff don't have a structured opportunity to learn them. A Raglan AI workshop provides exactly that: • Half-day ($20/person) or full-day ($30/person) format • Practical exercises staff can apply to their actual work • Clear guidance on what to put into AI tools — and what not to • No technical background required This isn't about replacing roles — it's about reducing the admin burden on your people so they can focus on what councils actually need them for. Details + outcomes: tekete.co.nz/ai-workshop/outcomes Happy to discuss a pilot session for one team before any broader rollout. Ngā mihi, Tobias McRae tobias@tekete.co.nz tekete.co.nz/ai-workshop

Council framing: Lead with efficiency, not excitement. Council decision-makers respond to reduced cost and improved output — frame the workshop as a practical investment. The "pilot one team first" line reduces the perceived risk of committing to a full rollout.

Small businesses & hospitality

Cafés Retail Tourism

SUBJECT LINE (informal, for local businesses)

AI skills for your team — 2.5 hour workshop, $20/person

Hey [Name], I run AI workshops out of Raglan and I wanted to reach out to [business name] — seems like the kind of team that could get a lot out of this. In 2.5 hours, your staff can go from "I've heard about ChatGPT" to actually using it for: • Replying to customer reviews and enquiries faster • Social media captions and seasonal promotions • Menu descriptions, email marketing, FAQs • Pretty much anything you spend time writing Cost is $20 per person. You can host it here in Raglan — at your place or the Old School Arts Centre — and we work around your schedule (evenings, Monday mornings, whatever works). You'd be among the first businesses in Raglan to have done this properly. I'm building case studies, so early groups get a 20% discount. Worth a chat? I'm at tobias@tekete.co.nz or just reply here. Cheers, Tobias

Tone shift: Small local businesses respond to informal, direct language. First name, conversational, no jargon. The "first in Raglan" angle + 20% discount works for early adopters. For larger hospitality groups, shift to the more formal council template style.

NGOs & community organisations

Environment Social services Community trusts

SUBJECT LINE

AI skills workshop for your team — grant writing, reports, comms

Tēnā koe [Name], I run AI workshops for organisations like [organisation name] — teams doing important work that often spend disproportionate time on the writing, reporting, and comms that funding requires. AI tools — used well — can significantly reduce the time your people spend on: • Grant applications and funding reports • Donor communications and newsletters • Impact summaries and board papers • Community consultation materials A half-day workshop ($20/person) gives your team practical skills, not just awareness. It also includes an honest look at the risks — so your organisation uses AI in a way that aligns with your values. I'm running sessions in Raglan but can travel for the right group. Happy to discuss a rate that works for smaller teams. Outcomes and format details: tekete.co.nz/ai-workshop/outcomes Ngā mihi, Tobias McRae tobias@tekete.co.nz

NGO framing: Lead with impact on their mission (more time for the work, less on admin). The "aligns with your values" line addresses the ethics concern that many NGOs will have. Offering flexibility on rate signals that you understand their funding constraints.

Follow-up (5 days after no reply)

All types

SUBJECT LINE — reply to original thread

Re: AI workshop for [org name]

Kia ora [Name], Just following up on the note I sent last week about an AI workshop for your team. If the timing is off or it's not a fit right now, no problem at all — just let me know and I'll leave it there. If you are interested but haven't had a chance to look, the short version: half-day session, $20/person, practical hands-on skills, runs anywhere with Wi-Fi. Outcomes page: tekete.co.nz/ai-workshop/outcomes Happy to jump on a 10-minute call if that's easier. Ngā mihi, Tobias

One follow-up only. Give them an easy out ("no problem at all") — it's respectful and paradoxically increases response rate. Short, human, no pressure. After this one, move on.

Outreach email templates