Campaign Strategy Planner

Ngā Whāinga Ako — Learning Intentions

Students examine how digital technologies and social media are used as tools of activism — exploring power, participation, and the hīkoi tradition of Māori resistance to understand how communities organise for change in Aotearoa New Zealand.

Ngā Paearu Angitū — Success Criteria

• ✅ Can analyse how digital tools amplify or suppress activist voices, applying a tino rangatiratanga lens
• ✅ Identifies algorithmic bias and explains its impact on Māori, Pasifika, and marginalised communities
• ✅ Designs or evaluates a digital campaign using tikanga principles of manaakitanga and kaitiakitanga

Differentiation & Inclusion

Scaffold support: Use familiar social media examples as an entry point; provide a structured campaign analysis template. Extension tasks include researching Te Mana Raraunga, analysing algorithmic amplification data, or designing a full digital activism strategy.

ELL / ESOL: Pre-teach vocabulary (activism, algorithm, participation, sovereignty) with visual examples; use real NZ case studies to ground abstract concepts in accessible contexts.

Inclusion: Offer multiple formats for campaign design (visual, written, oral pitch); neurodiverse learners benefit from clear step-by-step planning frameworks and structured peer feedback protocols.

Mātauranga Māori lens: Hīkoi as the embodied tradition of collective action — digital activism as its contemporary form. Tikanga in digital spaces: protocols for respectful online engagement. Tino rangatiratanga frames the right to self-determined participation. Kaitiakitanga extends to protecting whānau and community data online.

Prior knowledge: Basic social media literacy; awareness of New Zealand social and political issues.