Seminar: who is this for, and how do we know?
The class determines audience and purpose for a shared text, requiring textual evidence for each proposal.
- Close Reading Seminar move: Audience judgement argued from shared evidence
- Evidence it produces: An agreed audience with the features that settled it
Before you plan from this: the lesson body below is currently near-identical to the other route's. This panel describes the intended difference, which is not authored yet — so choose either route on topic and year band, not on this pitch. Both routes are kept and will be differentiated; neither is being retired.
Lesson 8: Evaluating Text Purpose & Target Audience
Building confident, active readers through Te Ao Māori perspectives, comprehension strategies, and rich Aotearoa texts.
🎯 Ngā Whāinga Akoranga | Learning Intentions
Authorial purpose (to inform, persuade, entertain, instruct, explain), target audience profiling (age, background, interest), and how tone/language adapt for different audiences.
Determine author purpose across various text formats (advertisements, news reports, poetry, pūrākau), analyse tone, and profile target audiences.
🎥 Media Anchor & Pedagogical Scaffold
Author Purpose (PIE) & Audience Analysis
Video: kaiako to select — guidance below.
🎬 Kaiako: Select and embed a video here
Suggested search: "Author Purpose (PIE) & Audience Analysis"
Search YouTube for a short clip (5–10 min) on this topic. Verify it is age-appropriate and plays correctly before embedding. Add data-oembed-verified="true" only after verifying via YouTube oEmbed.
🧠 1. Before Viewing (Activate & Predict)
How does an author change their choice of words when writing a video game review for teenagers versus a scientific letter to a mayor?
👁️ 2. During Viewing (Watch With a Job)
- Early in the clip: Apply PIE framework: Persuade, Inform, Entertain (plus Explain & Instruct).
- Midway: Analyse register: formal academic language vs informal slang vs conversational tone.
- Later in the clip: Identify visual design elements (fonts, colours, imagery) tailored to specific target audiences.
🗣️ 3. After Viewing & Kaiako Move (Process & Apply)
Kaiako Move: Display 4 different media texts covering the same topic (conservation) targeting children, scientists, politicians, and tourists.
Immediate Task: Complete Section 8 of your Reading Journal: Purpose & Target Audience Analysis Grid.
⚡ Whakaoho | Do Now: Reading Warm-Up (10 mins)
Review key reading vocabulary, strategy definitions, and context clues for Lesson 8. Connect previous reading reflections to today's text analysis.
📖 Activity 1: Guided Reading & Strategy Practice (25 mins)
Read selected Aotearoa non-fiction, School Journal articles, or pūrākau passages in pairs. Apply active reading strategies, highlight text evidence, and complete graphic organizers.
📝 Activity 2: Year 7 Reading Journal & Reflection Scaffolding (20 mins)
Draft your formal Reading Journal entry for Lesson 8. Use specific text quotes and reading strategy terminology (e.g., schema, context clues, main idea, evidence-based inference, cause/effect, pūrākau metaphor, author bias, text synthesis) to justify your answers.
🏫 Kaiako Planning & Pedagogy Notes
Year 7 Curriculum Alignment: Te Mataiaho English Phase 3 — Reading and Viewing for meaning. Builds core comprehension, critical literacy, and cultural connectedness through Aotearoa literature and pūrākau.