Best for
Argument analysis, editorial writing, advertisement critique, speech preparation, and strengthening persuasive language choices.
English • Years 7-10 • Persuasive craft
Persuasive Writing Techniques
Use this handout to help ākonga notice how persuasive texts work. Students need more than a topic and the instruction to “sound convincing”. They need a visible toolkit for evidence, tone, structure, and reader effect.
Free technique base, premium class-text path
This page already gives the technique guide, analysis prompts, and language-upgrade tasks. Te Wānanga becomes useful when you want the same framework rebuilt around your class issue, editorial, speech, or media text.
- Swap in a current local issue, advertisement, or school campaign.
- Generate a simpler junior version or a more formal senior rhetoric version.
- Save the adapted version in My Kete and keep refining it in Creation Studio.
Kaiako planning snapshot
- Use length: 30-45 minutes.
- Grouping: Whole-class modelling, then paired annotation or revision.
- Prep: Bring one short argument, ad, editorial, or speech extract.
- Teaching move: Ask “What is this choice trying to make the audience think, feel, or do?”
Resources already provided
- Technique quick guide
- Ethos, pathos, logos explainer
- Analysis prompts
- Sentence upgrade activity
- Teacher-only curriculum companion
If the lesson mentions persuasive devices or language effect, the scaffold materials are already on this page.
Ngā Whāinga Akoranga / Learning Intentions
- We are learning how persuasive texts shape audience response.
- We are learning how language, evidence, and tone work together in argument.
- We are learning how to make our own persuasive writing more deliberate.
Paearu Angitu / Success Criteria
- I can identify at least two persuasive techniques.
- I can explain what effect a technique is trying to create.
- I can improve my own writing by using one persuasive move more deliberately.
Curriculum integration / Te Mātaiaho alignment
The companion page links this resource to English expectations around argument, deliberate language choices, analysis, and audience response.
Why this matters in Aotearoa
Persuasion sits in school speeches, media texts, political messaging, advertisements, and community advocacy. Students need to know how persuasive language works so they can use it responsibly and recognise it critically.
Through a mātauranga Māori lens, argument should not drift into manipulation for its own sake. Strong persuasion still needs honesty, relationship, and respect for the people affected by the issue.
Three common persuasive modes
Ethos
Building trust or credibility so the audience believes the speaker or writer is worth listening to.
Pathos
Using feeling, story, or image to make the issue matter emotionally.
Logos
Using reasons, evidence, and logic to make the case feel solid.
Technique quick guide
Direct address: speaking to the audience as “you” or “we”.
Rhetorical question: asking a question to push the audience toward a view.
Repetition: repeating a phrase or idea for emphasis.
Evidence or statistics: making the case feel grounded and credible.
Contrast: setting up two options to make one look stronger.
Call to action: telling the audience what should happen next.
Analyse one persuasive text
What is the writer or speaker trying to make the audience think, feel, or do?
Which persuasive technique stands out most?
What evidence or emotional move makes the argument stronger?
What seems weak, exaggerated, or unconvincing?
Upgrade these sentences
Plain: “The school should recycle more.”
Upgrade it: Add a stronger audience move, evidence, or call to action.
Plain: “It is bad when people litter.”
Upgrade it: Make the sentence more specific and persuasive.
Tautoko / Support
- Focus on one technique and one effect first.
- Use a short shared paragraph before independent analysis.
- Let students speak an improved sentence aloud before writing it.
Whakawhānui / Extend
- Compare two persuasive texts on the same issue.
- Evaluate whether a technique feels ethical or manipulative.
- Turn a revised paragraph into a speech opening or editorial lead.
Hononga Marautanga · Curriculum Alignment
English — Te Reo Pākehā
Level 3–4: Read and interpret a range of texts for meaning and purpose; identify author intent, text structure, and language choices; write clearly for specific audiences and purposes using appropriate conventions.
Social Sciences — Tikanga ā-Iwi
Level 3–4: Understand how texts construct knowledge and perspective; evaluate the credibility and purpose of different sources; communicate ideas and findings effectively in written and oral forms.
Aronga Mātauranga Māori
In te ao Māori, language — reo — is a taonga: a treasure that carries culture, identity, and whakapapa across generations. The ability to speak clearly, to argue persuasively, to read critically, and to write with purpose are not simply academic skills — they are forms of mana in action. Māori oratory (whaikōrero) has always valued precision, evidence, and the ability to locate one's argument within a broader cultural and ancestral context. Students who develop strong literacy skills are developing the same capacities that made great orators powerful: the ability to be heard, understood, and taken seriously in any room they enter.
Ngā Rauemi Tautoko · Support Materials
This handout is designed to be used alongside the broader unit resources available at Te Kete Ako handouts library. Related resources from the same unit are linked in the unit planner. All resources are provided — no additional preparation is required to use this handout in your classroom.
Curriculum alignment
- Reading — Making Meaning: Students will select and use sources of information, processes, and strategies to identify, form, and express ideas across a range of texts.
- Writing — Creating Meaning: Students will select and use sources of information, processes, and strategies to write in a range of text types for a variety of purposes and audiences.