Making the Complex Simple
When writing to inform, one of the biggest challenges is explaining a complex or abstract idea to someone who knows nothing about it. How do you explain how the internet works, or how a vaccine triggers an immune response? A powerful technique is to use an analogy or a metaphor. These devices build a bridge between the new, complex idea and a familiar concept the reader already understands. By creating this connection, you make the information more accessible, memorable, and easier to grasp.