Issue definition
- What issue are you addressing?
- Who is affected most?
- Why does this matter now?
🧺 Te Kete Ako
NZ Activism Campaign Brief Template
NZ Activism Campaign Brief Template · Years 7–10
Ngā Whāinga Akoranga · Learning Intentions
- Investigate a social, historical, economic, or political question using evidence
- Analyse multiple perspectives on complex social issues
- Understand how historical and contemporary forces shape society and identity
- Evaluate the relevance of Māori concepts and frameworks to understanding social issues
Paearu Angitu · Success Criteria
- I use at least two different sources or perspectives in my investigation
- I can explain how historical events or processes connect to present-day conditions
- I can present a clear position supported by specific evidence
- I connect at least one Māori concept or value to the social issue I am investigating
Template · Lesson 7 Capstone
Community Campaign Brief
Design a realistic civic action campaign inspired by historical movement strategy. Keep it ethical, evidence-based, and achievable.
1) Campaign Core
Historical anchor
- Which movement(s) from the unit inspired your approach?
- What tactic are you adapting?
- How is your context similar/different?
2) Evidence + Audience
Evidence base
- Data point 1:
- Data point 2:
- Source quote/testimony:
Target audience
- Primary decision-maker:
- Community allies:
- Opposition/concerns to anticipate:
3) Tactics + Timeline
Tactic 1 (relationship-based)
e.g., hui, submissions, meetings, coalition building
Action detail: ___________________________________________________________________________
Tactic 2 (public-facing)
e.g., media statement, public event, petition, campaign video
Action detail: ___________________________________________________________________________
8-week timeline
Week 1-2 launch, Week 3-5 pressure building, Week 6-8 response and follow-up.
4) Ethics + Safety Check
Ethical guardrails
- Who could be harmed by this campaign?
- How will you protect vulnerable participants?
- How will you keep messaging accurate and respectful?
Success indicators
- Short-term success measure:
- Medium-term success measure:
- How you will gather evidence of impact:
Teacher Notes
Assessment tie-in
- Use with Lesson 7 pitch rounds.
- Require explicit historical transfer references.
Moderation prompts
- Is the campaign feasible for rangatahi?
- Are tactics justified with evidence and ethics?
Hononga Marautanga · Curriculum Alignment
Social Sciences — Tikanga ā-Iwi
Level 3–4: Investigate how historical, political, and economic processes shape societies; understand how people participate in communities to create change; analyse different perspectives on social, cultural, and environmental issues.
English — Research and Literacy
Level 3–4: Gather, evaluate, and synthesise information from multiple sources; construct well-reasoned arguments using evidence; communicate social science understanding clearly in written, oral, and visual forms.
Tuhia ōu whakaaro · Write Your Thoughts
Reflect on your learning. What was the most important idea? What question do you still have?
Aronga Mātauranga Māori
Social Sciences taught well in Aotearoa should be uncomfortable — because the history of this land is one in which Māori and other communities have faced injustice, and in which those injustices are not yet fully addressed. Mātauranga Māori offers frameworks for thinking about social change that go beyond Western political theory: the concept of tino rangatiratanga (self-determination), of kotahitanga (unity in purpose), of utu (reciprocity across time) — these are not abstract ideas but working tools for analysing how power has been distributed and how it might be redistributed more justly. Social Sciences that centres these frameworks gives students the analytical vocabulary to name what they see in the world and imagine what could be different.
Ngā Rauemi Tautoko · Resources already provided
This handout is designed to be used alongside other resources in the same unit. Related materials are linked in the unit planner. All content is provided — no additional preparation is required to use this handout in your classroom.